Windows 8: the biggest shift in computing since the Mac and the GUI?
I have already expressed my enthusiasm for Windows 8 a couple of times, but not until the Consumer Preview that was released a few weeks ago did I truly understand how important this next version of Microsoft’s OS is going to be for the computer industry.
It’s all in the iPad
Let’s be clear: Windows 8 is absolutely and completely a result of Apple’s iOS and iPad “revolutions”. They showed us that traditional PCs are unnecessarily complex for the common man. With the iPad announcement, we started looking at computers differently. My analysis was the concept of “easy computing“, and what it meant for the future of IT. In short: “if your parents can’t program a VCR, how in the world can you expect them to setup a computer, fool?” We realized then that we need something way easier for computers to become really mainstream and actually usable by everyone.
The Apple hare and the Microsoft tortoise
Microsoft has understood the importance of this shift, and how it applies to desktop computing specifically, better than anyone else. They have made Windows 8 is the ultimate “making things easy” OS. Most ironically (deliciously?), they are beating Apple at their own game: in the “easy computer” department, Windows 8 is blowing MacOS out of the water.
Many people cried foul when they saw the latest Apple OSes, arguing that they were on the path to betraying the spirit of what a “real computer” ought to be. But this is Apple’s DNA: they want to make easy computers that everyone can use. MacOS is taking safe baby steps though, simply adding “layers of simplicity” on the existing system. Windows 8, on the other hand, goes all the way, changing the system and the interface completely.
Microsoft is imposing their will on the users in an almost Jobsian way: their product is simple, beautifully designed, incredibly well thought out for both touch screens and mouse+keyboards, and they are saying “we’re doing it and you will like it, period”.